Winning with Social Customer Service
-- viewing nowThe Winning with Social Customer Service certificate course is a valuable professional development opportunity. This course emphasizes the importance of leveraging social media for exceptional customer service, a highly sought-after skill in today's digital age.
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Course details
• Understanding Social Customer Service: This unit will cover the basics of social customer service and its importance in today's digital age. It will also highlight the difference between traditional customer service and social customer service. • Building a Social Customer Service Strategy: This unit will focus on creating a comprehensive social customer service strategy that aligns with the overall business goals. It will include topics such as setting up a social listening program and establishing response protocols. • Choosing the Right Social Media Platforms: This unit will help learners understand the different social media platforms and how they can be used for social customer service. It will cover platforms such as Twitter, Facebook, Instagram, LinkedIn, and more. • Training and Empowering Customer Service Agents: This unit will focus on training customer service agents to handle social customer service effectively. It will cover topics such as tone of voice, communication skills, and handling negative feedback. • Measuring and Improving Social Customer Service: This unit will cover the key metrics to measure social customer service performance and how to use that data to improve the overall strategy. • Leveraging Social Media Analytics: This unit will focus on using social media analytics to gain insights into customer behavior and preferences. It will cover topics such as sentiment analysis, trend identification, and competitive analysis. • Handling Crisis Management on Social Media: This unit will cover how to handle a social media crisis effectively. It will include topics such as creating a crisis communication plan, identifying potential crises, and responding to negative feedback. • Scaling Social Customer Service: This unit will focus on scaling social customer service as the business grows. It will cover topics such as automation, chatbots, and self-service options.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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